In addition, since many pay TV subscription packages include hundreds of channels (many of them unwanted), content discovery has become difficult for consumers. The 13th edition of Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice, was fielded by an independent research firm from December 2018 to February 2019. DTTL (also referred to as "Deloitte Global") does not provide services to clients. See publication. And, more than ever before, they are willing to leave providers who don’t satisfy these requirements. To capitalize on this opportunity, marketers may want to understand the nuanced differences between voice- and text-enabled queries. About Digital media trends. As part of their rising usage of video streaming, MilleXZials are steadily boosting their consumption of long-form content (TV shows and movies) on mobile phones. Interestingly, Gen X now leads all generations in the amount of time they spend playing games on their smartphones (figure 13). PR Newswire, “Parks associates announces 2017 top 10 US subscription OTT video services,” November 9, 2017. With 55 percent of these households now streaming an average of three services at $10 each per month ($30), total revenue generated is $2.1 billion. 49. Students' device ... believe education tech at school makes a positive difference. Australian media and digital preferences 5th edition. Companies that have aligned their offerings to meet these consumer values have been wildly successful; just look at the explosive growth of video streaming. All data is weighted back to the most recent census to give a representative view of what US consumers are doing. Whether it’s ownership of smart devices or subscriptions to streaming services, our survey shows that Gen X respondents are matching—and in some cases even surpassing—the digital media behaviors typically associated with their younger counterparts. The global survey was fielded by an independent research firm across November and December, 2017, in the US and six other countries, and employed an online methodology among 8,287 consumers. Read the survey. Our study revealed that, after remaining steady at about 75 percent for years, pay TV penetration fell to 63 percent in 2017. Digital Media Trends artwork by Josh Cochran. 33. This dissatisfaction is widespread, even among boomers and matures, most of whom rely on their pay TV subscriptions for the vast majority of their video entertainment (figure 4). Mobile video is fueling the fast-paced growth of streaming across all age groups—particularly the MilleXZials, who comprise Gen Z, millennials, and Gen X. ABOUT DELOITTE’S DIGITAL MEDIA TRENDS SURVEY This is the 12th edition of Deloitte’s Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice. The authors would like to thank Amy Booth of Deloitte Services LP for her marketing leadership and ongoing support of the survey and Anisha Sharma for her support with external communications. Sixty-nine percent of respondents across generations believe that companies are not doing everything they can to protect consumers’ personal data. DTTL (also referred to as "Deloitte Global") does not provide services to clients. Here are some takeaways on its broad impact: Over the next few years, we will be following the evolution of these trends. Early recognition and positioning in this new value exchange could create a potentially profitable market. As a result of the increased consumption of live and streamed video, consumers now spend less time on other entertainment activities such as reading and listening to music. Share on Twitter Tweet Send email Mail. Jeff Loucks is the executive director of Deloitte's Center for Technology, Media, & Telecommunications, Deloitte Services LP. An award-winning thought leader in digital business model transformation, Jeff is especially interested in the strategies organizations use to adapt to accelerating change. Dallas Innovates 2020: The Magazine The 14th edition of the Digital media trends survey was conducted in two parts by Deloitte’s Technology, Media & Telecommunications practice.Two surveys were fielded by an independent research firm. Amidst a Year of Disruption, Deloitte's 12th Annual Tech Trends Report Finds That Enterprises Have Adapted to Fluctuations, Accelerated Digital Transformation, and Emerged Resilient In addition, 93 percent of US consumers believe they should be able to delete their online data at their discretion. In our Digital media trends survey, 12th edition (formerly the Digital democracy survey), we uncovered several key insights that illustrate major shifts in media consumption: ACG Silicon Valley and Deloitte invite you to hear Hanish Patel, Specialist Leader, Deloitte Consulting LLP, as he presents findings from the Digital Media Trends Survey, 12th edition. Digital media trends survey, 12th edition ABOUT THE CENTER FOR TECHNOLOGY, MEDIA & TELECOMMUNICATIONS In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, delay is not an option. After remaining steady at about 75 percent penetration for years, estimates are that over 3 million subscribers dropped their service in 2017. 31. 36. Streaming services have given them an alternative for their entertainment, and they are starting to cut the cord in earnest. Deloitte’s 12th annual digital media trends survey found that 55% of U.S. households are now subscribing to paid streaming video services such as Netflix and Amazon Prime. Consumers’ appetite for video and streaming is insatiable, US consumers can now choose from among 200 SVOD options,1 and they are taking full advantage: Our survey indicates that they subscribe to an average of three on-demand streaming services. —Deloitte Digital media trends survey, 12th edition. 40. Ninety-one percent of Gen Z, 86 percent of millennials, and 80 percent of Gen X say they binge-watch TV shows, which are each higher than the average across all age groups (75 percent). The U.S. data for the 13th edition of Deloitte’s Digital Media Trends survey was collected from an online survey of 2,003 consumers fielded from December 2018 to February 2019. to receive more business insights, analysis, and perspectives from Deloitte Insights, Telecommunications, Media & Entertainment, Center for Technology, Media and Telecommunications, Generation Z: ages 14–20 (born 1997–2003), Generation X: ages 35–51 (born 1966–1982), Baby boomers: ages 52–70 (born 1947–1965). Science and technology innovations on the horizon ...... valuable information on pricing, customer behavior, ...... example, Marriott Hotels, which runs VMware. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the internet. We do this to uncover the shifting attitudes and behaviors that involve entertainment devices, advertising, media consumption, social media, and the Internet. Binge-watching millennial and Gen X consumers view about seven episodes of a TV series in a single sitting, which exceeds the average number of episodes for Gen Z (six) (figure 12). Seventy-three percent of all consumers across all generations said they would be more comfortable sharing their data if they had some visibility and control. According to Deloitte’s 2020 Digital Media Trends survey, 47% of respondents are watching free ad-supported video services, up from 40% before the start of the COVID-19 pandemic. Kevin is an author of Deloitte’s Digital Media Trends Survey a co-author of Deloitte’s Digital Media Maturity Model, and speaks regularly on media consumption trends. In our Digital media trends survey, 12th edition (formerly the Digital democracy survey), we uncovered several key insights that illustrate major shifts in media consumption: Read the … Among all the countries in the survey, only consumers in China, where lockdown measures were eased before the rest of the world, seem more inclined to increase their spending on discretionary goods — and 26 percent of those purchases would be for apparel and clothing. Over the past year, a number of large-scale, highly visible data breaches in the United States may have prompted consumers to want more control over their personal data. In 2017, less than 60 percent of millennial and Gen X households had a pay TV connection, which is below the average across the five age groups surveyed (63 percent) (figure 9). Unsurprisingly, people most often cite cost—or lack thereof—as the main reason to watch free ad-supported video, the survey shows­. 9 Even if they had the option, only 29% of consumers would feel comfortable going to a theater within the next month. View in article, The United States Census Bureau reports that there were 126 million households in the United States in 2017. By now, you have probably noticed the common thread running through all of the key trends we’ve highlighted from our latest survey: mobile video. DTTL and each of its member firms are legally separate and independent entities. He has more than 20 years of systems, operations, and management consulting experience implementing business-driven technology transformation and digital modernization programs for clients in technology, media, and telecommunications, and the public sector. Date: Wednesday, October 28, 2020 Time: 9:00am-10:00am Location: Virtual. Consumers have more digital media options than ever, and most are finding what they want. 50. —Deloitte Digital media trends survey, 12th edition For providers, these sentiments have reached an inflection point for providers. It would be natural for companies to fear that consumers might rush to delete all of their personal online data and never share it again. Perhaps more than any other factor, streaming is enabling the new level of autonomy that consumers now enjoy when choosing how, when, and where they view digital video content. Jeanette has a Bachelor of Arts in Comparative Literature from the University of California Santa Barbara and a Masters of Arts in Journalism from the University of Southern California. 43. What are the implications for technology, media, and telecommunications companies? In addition, media companies are increasingly going direct-to-consumer with their own digital streaming services. 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